2022 Wine Industry Challenge

The 2022 Wine Industry Challenge is a virtual competition that provides students with diverse backgrounds and perspectives an opportunity to demonstrate their ability to solve business problems within the wine industry.

As a participant, you will have the opportunity to:


Build connections with current and future leaders.


Showcase your innovative ideas, creativity and analytical skills in solving a wine industry business problem.


Gain unique insights from wine industry professionals.

2022 Prize

The winning team will receive a weekend trip to Sonoma Wine Country including:

2-Night Hotel Stay

Round Trip Airfare

Admission to 2022 Taste of Sonoma 

Dinner with Wine Industry Professionals

2022 Challenge

A wine industry client has expressed their interest in entering the RTD category. Please provide your current assessment of the market and a go-to-market strategy for an RTD product of your choice.

2022 Submission Guidance

To participate, click "Register."  You will be asked to provide your team information (maximum of 3 current students) and submit your solution to the 2022 challenge.


March 6, 2022
Submission Deadine
Only 1 submission per team

March 14, 2022
Finalists Notified
Top 3 teams will be selected for final round

March 26, 2022
Final round will be livestreamed

2020 Case Competition Winners

First Place

Barrel Business
Lewis Anderson
Jasper Stroeder

HEC Paris

Second Place

Simon Vintage

Angelica Kinget

Kevin Kuwahara

Kelly O'Brien
Lauren Regis

Simon School of Business

Third Place


Sami Dabbour

Davide D'Angelo

Jules Chasles
Rami Fleihan

Chris Tohme
HEC Paris